In today’s ultra-competitive coffee market, if you’re not offering something different, you have to compete on price and that is not a sustainable business model. So you have to boldly go where no cafe has gone before and create a unique experience for a targeted audience.
Quality coffee beans are now easily accessible and consumer palettes are becoming more refined so if you really want to tantalise the taste buds (pardon the cliché) then you’ve got to serve something truly unique.
What do we mean by unique? Well, it’s got to excite and create desire in your target audience and for sustainability it’s a good idea if your competitors can’t copy it.
Easier said than done? Not really; we’ve put some ideas together to get those creative juices flowing…Read more