The standard McDonald’s response to every order of “Would you like fries with that” might be cheesy, but it makes the brand millions of dollars every year. It’s an upselling technique and while it may be too direct for an upmarket café, the underlying objective behind it works.
The good news is, there are classier ways to package the upselling intent and when done correctly, the upsell can make your café exponentially more profitable. Here’s how…
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